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    « Blinded by science | Main | Contiguous conversations: a short story from Orkney »


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    Paul Hutchings

    Thanks Kevin, great to hear a sound defence. I was at the BIG conference couple of weeks ago (reviewed here and heard the research is dead theme throughout.

    But I'm beginning to come around to the idea that the scale of data being created now and the linkages between it all is creating the opportunity to give us enough context in our good enough, get it out there and see what sticks world. If we want to continue being market researchers, more and more we will be reading others' conversations rather than having them.

    The thing to do is get excited about all these new possibilities but to me ploughing through data sounds really boring :)

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