Blinded by science

I passed an Adshel poster for this new Boots product and I had to stop to take a closer look.

Great packaging, looks expensive. But what caught my eye was an ingredient and the small print.

I thought that the key ingredient was 'Reversatrol'. As in, 'reverses the signs of ageing'.

So the product was some kind of elixir of youth ('fountain' of youth).

Was it a joke? Or has marketing come full circle and we are back to snake oil merchants?

Then I noticed that the active ingredient was actually 'Resveratrol'.

As found in red wine.

I set off home, needing no further encouragement.

Dyslexics of the world, untie!