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"Markets are conversations … there is no demand for messages, there is a tremendous demand for good conversation."
From the Cluetrain Manifesto circa 1999.
Old hat, some might say.
But if the old hat fits, wear it.
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Jon Steel: Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
Kate Fox: Watching the English: The Hidden Rules of English Behaviour
Mark Earls: Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas
Dan Ariely: Predictably Irrational: The Hidden Forces that Shape Our Decisions
Innocent: A Book About Innocent: Our Story and Some Things We've Learned
Simon Singh: The Code Book: The Secret History of Codes and Code-breaking
Lauren Child: I Will Never Not Ever Eat a Tomato Pop-Up (Charlie and Lola)
Nigel Barley: The Innocent Anthropologist: Notes from a Mud Hut (Travel Library)
Viktor E. Frankl: Man's Search for Meaning: The Classic Tribute to Hope from the Holocaust
ed Lannon and Baskin: A Master Class in Brand Planning: Stephen King
Reasons Why: The Very Best
Nickel Creek: Reasons Why: The Very Best
Old Crow Medicine Show
Old Crow Medicine Show: Old Crow Medicine Show
Gospel Of The Blues
Sister Rosett Tharpe: Gospel Of The Blues
O Brother, Where Art Thou?
Various Artists: O Brother, Where Art Thou?
Room with a View of the Blues
Johnny Adams: Room with a View of the Blues
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