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    Dan Miles

    Really like the analogy with the natural world. It's something I'm seeing a lot more of in terms of the social web dimension to commerce and consumer relationships. Makes a lot of sense...

    This new model of consumerism is something I discussed in my blog after a fascinating lecture by Charles Leadbeater:
    http://precisebrandinsight.wordpress.com/2012/03/14/me-myself-and-we/

    kevin mclean

    thanks for your comment, Dan, I shall look up your blog

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