My Photo

Wardle McLean website

Twitter Updates

    follow me on Twitter
    The Times Cities fit for cycling


    • Stats

      View My Stats

    « Inside the innocent AGM | Main | Exclusive! World Cup Ad Shoot Out »


    Feed You can follow this conversation by subscribing to the comment feed for this post.


    When I started an agency with Sid Simmons who was a research specialist with McKinsey he was very keen to call the agency 'So What' because that was what McKinsey called a research chart. I resisted because I could see the headline 'Sid and Jan start an agency, So What?' I eventually got him to accept the name Incite, which is still going

    Verify your Comment

    Previewing your Comment

    This is only a preview. Your comment has not yet been posted.

    Your comment could not be posted. Error type:
    Your comment has been posted. Post another comment

    The letters and numbers you entered did not match the image. Please try again.

    As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

    Having trouble reading this image? View an alternate.


    Post a comment

    Your Information

    (Name and email address are required. Email address will not be displayed with the comment.)

    Books We're Reading