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    I'd have liked to have gone to this.

    On one level, face to face should prove richer insights because there is more sensory information - visuals, inflexions, non-comments, body language and so on.

    But I think the rational answer and response method is getting quite tired, and online is perfectly placed to capture and observe real behavioue in action

    To answer your last question - we use face to face when we need methdological rigour for controversial topics. But we use online for the most part due to its relative efficiency


    Thanks for comment Simon (good name by the way!)

    I agree there are perceptions that some face to face techniques appear old school or tried. I'm not too sure about 'rational answer and response' because face to face offers have many open dialogues/conversations in which irrational, emotional motives are revealed.

    In terms of capturing behaviour online, how do you go about this? I imagine being in home, in context and face-to-face would be insightful than via computer.

    It's also interesting to see too that you use online for efficiency which is a real plus for online.


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