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    « QUITE INTERESTING THING - 3 | Main | Trust me, I’m on TV »


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    Well, funnily enough, I'm originally from Worcestershire, and my parents' house is about 10 minutes from Upton-Upon-Severn and Tewkesbury. My father's work has no running water at the moment.

    So yes, you could say the results made me angry. Pretty furious in fact. Laziness will do for us all, it would seem.

    I've written about the topic on my blog before I read your post. Thanks for it - it has shed a lot of light on things.


    thanks for this, Will - I agree with your comments ... and my brother lives on Osney Island

    what is your blog address?

    for all things to do with green and marketing or communication, John Grant at greenormal is essential reading (see our blogroll for details of his blog)

    Jonathan Cowie

    I agree that whether you can specifically link recent floods to climate change is debatable. Certainly it is bad practice for scientists to do so solely with the benefit of hindsight. However I have just had a book published, Climate Change: Biological & Human Aspects, and with the recent floods I wondered what I said in my book (it was months since I handed in the manuscript) and found that I had concluded that this sort of thing (summer flooding in Europe) is what one would expect in a warming world. I therefore have posted the appropriate text on the web free .



    Jonathan, many thanks for that and for the link to your work. My guess is that, while directly or causally linking flooding with climate change is probably 'bad science', it makes intuitive sense to people and that when scientists are on TV saying (even guardedly) that floods like thse are 'now more likely' due to man-made climate change, the penny is starting to drop.

    My interest is, what communication will effect/influence consumer thinking and behaviour? Or, when will climate change lead to behavioural change?

    (Interesting that it seems to be referred to as climate change rather than as global warming, these days - this shift in itself perhaps bringing things 'closer to home'?)


    Kevin, sorry for not responding to this blog is 'Confessions of a Wannabe Ad Man'.

    The post that relates to the floods is here:

    Yes, I do read Green Normal. I'd also suggest you have a look at Green Dot (it's a bloody good green blog):


    my mistake - your name linked to your blog already (oopsie)

    will check out green dot

    makes me think of squash, yellow dot, red dot, blue dot etc...

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