ed Lannon and Baskin: A Master Class in Brand Planning: Stephen King
Mike Davis: City of Quartz: Excavating the Future in Los Angeles, New Edition
Pat Harrigan & Noah Wardrip-Fruin: Second Person: Role-Playing and Story in Games and Playable Media
Yochai Benkler: The Wealth of Networks: How Social Production Transforms Markets and Freedom
Henry Jenkins: Fans, Bloggers, and Gamers: Media Consumers in a Digital Age