My Photo

Wardle McLean website

Twitter Updates

    follow me on Twitter
    The Times Cities fit for cycling

    Stats

    • Stats

      View My Stats

    « Blinded by science | Main | Contiguous conversations: a short story from Orkney »

    May 22, 2014

    Comments

    Feed You can follow this conversation by subscribing to the comment feed for this post.

    Paul Hutchings

    Thanks Kevin, great to hear a sound defence. I was at the BIG conference couple of weeks ago (reviewed here http://theicg.co.uk/article/2000154/big-conference-in-brighton) and heard the research is dead theme throughout.

    But I'm beginning to come around to the idea that the scale of data being created now and the linkages between it all is creating the opportunity to give us enough context in our good enough, get it out there and see what sticks world. If we want to continue being market researchers, more and more we will be reading others' conversations rather than having them.

    The thing to do is get excited about all these new possibilities but to me ploughing through data sounds really boring :)

    The comments to this entry are closed.

    Books We're Reading

    Pages