It is 2012 and change is in the air. Revolutionary democracy spreads across the Arab world. In Greece the fate of the Euro hangs in the balance. In Switzerland scientists are poised to unlock the sub-atomic secrets of the universe.
Meanwhile, in a small corner of north London, another revolution unfolds quietly, almost unnoticed. Thanks in no small part (or possibly in no part) to this very blog, mobile food service advertising takes a small but significant step towards the 21st century.
Nila’s the name, sexual innuendo was the game, until we came along. The full story is explained here. The illustrated backstory is here.
Nila started out with images of a blatantly sexist nature (or, was it effective?).
They then toned this down to 'phnerr phnerr' level. The latest development sees them downgrade again, from risqué to more playful and frankly, well, cheesy.
They have developed the role of product integration and also introduced a modern twist with consumer engagement (note the model’s teeth).
In a parallel move, Nila have transitioned from ‘the final name in food service’ to ‘we care more’.
And in a bizarre, if unrelated, twist to the story, Nila’s website was designed by a company with the same name as our studio, Propeller Studios. Could this be their revenge?
Nila themselves were unavailable for comment at the time of writing.
