Dan Ariely: Predictably Irrational: The Hidden Forces that Shape Our Decisions
Innocent: A Book About Innocent: Our Story and Some Things We've Learned
Simon Singh: The Code Book: The Secret History of Codes and Code-breaking
Lauren Child: I Will Never Not Ever Eat a Tomato Pop-Up (Charlie and Lola)
Nigel Barley: The Innocent Anthropologist: Notes from a Mud Hut (Travel Library)
Viktor E. Frankl: Man's Search for Meaning: The Classic Tribute to Hope from the Holocaust
ed Lannon and Baskin: A Master Class in Brand Planning: Stephen King
Mike Davis: City of Quartz: Excavating the Future in Los Angeles, New Edition
Pat Harrigan & Noah Wardrip-Fruin: Second Person: Role-Playing and Story in Games and Playable Media
Yochai Benkler: The Wealth of Networks: How Social Production Transforms Markets and Freedom
Henry Jenkins: Fans, Bloggers, and Gamers: Media Consumers in a Digital Age