If you've never been, Marketing Week Live is a massive marketing services exhibition at Olympia (data marketing, in-store, online and Insight).
At times, it's a bit like Dante's Inferno, with merchandise.
It's so overwhelming and noisy with so much going on that the whole experience is quite exhausting.
But there are not many times you can have lots of conversations with clients and potential clients under one (very large) roof. Or listen to talks by the Head of Marketing for Man Utd or the MD of Google, UK and Ireland.
(Sorry, I mean have 'an amazing opportunity to hear from leading global brands, interact, debate, question and network with truly inspiring marketing minds'. Marketing, remember)
More positives were that Judith and Lisa's talk on using trance techniques generated lots of interest, as did Siamack's new ethnographic app, EthOS.
Our insight cakes went down a storm (a fresh insight in every cake), every single one eaten.
Fortunately, we have the recipe for insight cakes, so if you want a supply of fresh insights, get in touch.
It was also great to catch up with friends and colleagues to share experiences and compare levels of exhaustion.
Glad to have done it, glad it's over.