My Photo

Wardle McLean website

Twitter Updates

    follow me on Twitter
    The Times Cities fit for cycling

    Stats

    • Stats

      View My Stats

    « In search of insight | Main | Insight found in Olympia, shock »

    June 17, 2011

    TrackBack

    TrackBack URL for this entry:
    http://www.typepad.com/services/trackback/6a00d83452194e69e2014e8933cdba970d

    Listed below are links to weblogs that reference Time for good ideas:

    Comments

    Feed You can follow this conversation by subscribing to the comment feed for this post.

    Tim

    Nice analysis.
    With Staoil, it's extraordinary that such an expensive poster leads to such flimsy content online.
    Just illustrates the way brand communications can often be fragmented, with the cracks at the point different agencies meet.
    The Lucozade ad could have been great – imagine if they had made a great motif of the coloured tongue, just like iD magazine did with people winking on each front cover (showing my age there).

    kevin

    Thanks for the comment, Tim. You'd almost have thought that Statoil's ATL and digital agencies had never worked together, so 'unjoined up' the comms were. And I don't imagine many people would have gone to goodideas.statoil.com ion the first place ...

    The comments to this entry are closed.

    Books We're Reading

    Pages