Collecting is a sign of great intelligence, I think I read somewhere, once.
We are collecting Nila van advertising executions. Nila, the food distribution service, radically changed their advertising strategy in response (quite possibly) to our blog. They used to use innuendo and semi-nudity, until we exposed them. You can read the amazing story here and here.
In the latest dramatic twist, we saw this van yesterday at BBC headquarters, White City. They could be on the point of securing a TV series, based on the new trend for 'cringe comedy' (latest example, the excellent 2012).
Alternatively, they could have been delivering some extra large hamburgers. The image could be an oblique reference to the Gary Larson/B Kliban cartoon captioned 'never eat anything bigger than your head'.
But it's probably even subtler than that. And it's not about burgers. The woman is conspiring with us, as if to keep a secret. But who is the food for? Is it for her or is she delivering it, but to whom? Note how she holds the plate. Notice her forefinger, not just shooshing, but pointing. The lucky recipient? The angle of the plate suggests she is about the throw it away, to focus on her real mission. The tilt of the head and cheeky grin is designed to encourage a man to think that if he asked for a chip, she would give him one.
This is surely Nila returning to its core theme of seduction, with food on the side, which could upset people. A risque strategy, you might say.
We will have to wait for the TV series to find out what happens next.