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Cheesy ad of the year so far has to be this 'Dolca Vita' offer from Longines: all-star cast, one celeb per continent, nothing story, plonky product placement ... but does it matter? You decide. We can't.
advertising, advertising research, Aishwarya Rai Bachchan, celebs, cheesy, Chi-ling Lin, Kate Winslet, Longines, qualitative research, research, watch
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A great find.
It reminds me of one of those ads thrown together on the Apprentice.(Remember Pants Man?)
And what was the product again?! They only showed it 50,000 times in 30 seconds.
That's the only point I got.
Asides from that, nil points.
February 03, 2011 at 03:43 PM
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