How to BT the competition

This ad has been on posters and in the press everywhere (pic courtesy of Xtreme Information), part of a £30m campaign by BT to promote BT Vision carrying SS1 and SS2 from this Sunday. Apparently.  

OR, is it a covert ‘ambush’ campaign orchestrated by BSkyB to make BT look cheap and tacky? A much more successful ambush than Robbie Earl & Co’s World Cup Bavaria beer stunt.  

Could BSkyB have chosen four footballers with the least possible charisma, ordered their waxwork figures from Madame Tussauds, then photographed them to make them look like Star Trek extras who had just beamed down? The way they are staring off into space and those dodgy strips just give the game away.  

BSkyB would have been aiming to make BT look like amateurs and make their package seem like a pale imitation of the real thing.  

Even more surprising is how they must have managed to get AMV.BBDO involved. Clearly, a dastardly plan hatched at the highest level. Probably by a Chelsea fan.

Hopefully Wes and Michael will get their comeuppance on August 8.