Here we are hard at work, setting up yesterday morning.
We're presenting two case studies under the title of 'Seeing is Believing, Latest Developments in Ethnographic Research', on Wednesday at noon in the Henley Suite.
The first study was with Virgin Trains who reveal the strategy behind their new ‘modal shift’ campaign. We demonstrate how filmed ‘co-discovery’ interviews deliver unique insight into the Virgin Trains passenger experience.
The edl APP is a brand new mobile phone application (iPhone and Blackberry), an innovative capture tool and a means of editing and collating real life events via video, pictures, audio and text. We discuss how it works in practice and why Coca-Cola are rolling it out globally as an in-house tool.
Both talks will be put on the Insight Show website some time soon, we shall link to this as and when.
In the meantime, if you can, do drop by stand D410 to say 'hello' and see what insights (and some surprises) we have on show.