John Pilger, Michael Moore, Peter Tatchell, move aside. Our own campaign against questionable food service delivery van advertising, is really starting to bite.
One of our very first blog posts in 2006 (sexist or effective?) alerted the world to the strange case of the photos on Nila delivery vans.
Moving swiftly on, we then noticed that the Park Royal organisation had (possibly) responded to our blog and revised their whole art direction and creative strategy. Maybe they held a pitch and got a new agency in.
The new phase of the campaign saw bikinis and innuendo being replaced by a tasteful couple smiling very close to some beans on toast. Toasty!
Now we see that the Nila campaign has evolved again. They have increased product integration (as recommended). Another tasteful couple are about to tuck into a fry-up, with Nila own-brand sausages and bacon featured.
Dramatic intrigue comes from the dipping the toast into the fried egg (who will eat it, him or her?). It's no wonder the driver looks mildly surprised.
Food service delivery van advertising has never been so effective. Possibly.
It makes us almost proud to have been part of it all.