Mildred Adams Fenton, b 1888, Iowa, geologist and writer, (Records of Evolution, 1924; Land We Live On, 1944): when her husband began to write, Mildred acted as critic, photographer, typist and research assistant.
Mildred could have been a market research recruiter, her job being to make things happen and to support someone else, but operating almost unrecognised behind the scenes.
Qualitative research recruiters (interviewers) find the right people to take part in research projects, which is a fundamental role within the market research process. However, their role and their skills are barely appreciated even within the MR industry, never mind outside it.
Recruiter numbers are dwindling - they are a dying breed - many are nearing retirement with few following in the ranks. Tricia, one of our younger recruiters said, "I can't think of anyone new who's coming in... it's becoming a sideline job."
Although some efforts have been undertaken, there is no formal recruitment, retention or development programme for recruiters within the industry. It's a problem.
Continue reading "In Praise Of ... Qualitative Research Recruiters" »