Dyson @ Grand Designs
Last week, I took a trip to the Grand Designs exhibition at the Excel Centre . I stumbled across the Dyson stand exhibiting their new 'ball' vacuum cleaner.
I wondered what makes this a 'grand design?' It has the combination of innovation and simplicity. It was very intuitive to move in all directions, not just back and forth. It provokes the response 'Why didn't anybody think of that before?'
Here's me trying the new Dyson hoovering (or Dysoning?) around a computer generated lounge.
Below is the latest Dyson ad where a leading engineer claims traditional vacuum cleaners have an inherent design flaw: they're restricted by four wheels. Enter the new Dyson pivoting on a roller ball.
Dyson are confident their vacuum plus 'ball' will sell at a premium of £300. It's innovative, uncomplicated and robust and seems a logical progression from older models. They haven't needed to reinvent the wheel.
Simon


James Dyson likes balls. Before vaccuum cleaners he invented the ballbarrow, and the Trolleyball, which is a trolley with balls instead of wheels, for launching boats. I like the fact that he is going back to his roots, and improving a sophisticated idea; the dual cyclonic vacuum cleaner (or whatever it is) with a really simple idea; a ball.
Posted by: Luke | May 15, 2008 at 02:33 PM