
“Stories are our dreams, really. That’s why we tell stories. They’re kind of what makes us interesting and connects us with one another from generation to generation” says a young Edward Bloom in Big Fish . What the Northern Rock crisis shows is that stories are not only our dreams but also our nightmares.
Are some NR customers acting like headless chickens or are they wise foxes?
Continue reading "Can you blame them?" »

Hello, my name is Simon. Well, finally it’s nice to be able to introduce myself to the world of Market Research. Recently, I’ve arrived from Saatchi & Saatchi where I was an Account Handler for a few years to embark on a career in Qualitative Research.
Continue reading "An Introduction" »

It had to happen. These new flats are called SoDa which is not So Daft but is (probably) a reference to its location, South of Dalston.
Continue reading "LITTLE APPLE" »